Friday, 20 June 2008

Brits get curried away with it

According to sales data and a national survey of 962 people commissioned by the UK’s leading online takeaway provider, Britain’s most loved takeaway is Indian. Tikka Masala is the Nation’s favourite takeaway meal.

According to a national survey of 962 people by the UK’s leading online takeaway service, the Indian takeaway is the favourite British takeaway; beating Chinese and Pizza into 2nd and 3rd place respectively.

Indian takeaway meals are preferred by 30.4% of the public, with Chinese and Pizza finishing in 2nd and 3rd place, with 27.4% and 26% respectively. Thai food finished fourth, with 3.7% of the votes. Southern Fried Chicken and Kebab takeaways also featured on the list of Britain’s favourites.

Manchester order more Indian takeaways per person than any other city in Britain according to the stats, which show that the favourite Indian meal was the Tikka Masala, voted for by 16.4% of the participants. The Korma finished 2nd in rank, with 15% of Brits opting for a milder curry, whilst the 3rd placed curry was the spicier Madras, accounting for 10.6% of the nation’s votes.

If 16% of all UK adults eat one Tikka Masala per week, this would be worth £53.7 million per week to the takeaway industry, or £2.79 billion per year.

Source : responsesource

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